Backlinks in every Growth report — and tracked over time
Growth reports now show who links to your site: referring domains, domain rank, spam score, links gained and lost in the last 30 days, your top linking sites — and the same numbers for the competitors you track. The Site dashboard keeps the history.
Until today a Webmatik audit told you everything about your site except one thing that decides how far it can rank: who links to it. That gap is closed for Growth plans.
What the report shows
A new Backlinks card sits in the SEO section of every Growth report:
- Referring domains — the number to watch — with the share that link dofollow, plus the raw backlink count and a spam score.
- Domain rank on DataForSEO's 0–1000 scale, so you can compare sites of any size.
- Gained and lost referring domains in the last 30 days.
- Your top linking sites, each with its rank, link count, spam score and the date the link was first seen.
Referring domains matter more than backlink counts: one spammy site can add thousands of links and nothing of value. The card says so, and the spam score tells you when that is happening to you.
You versus your competitors
If you track competitors for a site on the Site dashboard (up to three), the card compares referring domains, domain rank and 30-day gains and losses side by side — the same competitor list that powers AI Share of Voice, so one setting covers both.
History, not a snapshot
A backlink profile is most useful as a trend. Every Growth audit — including the scheduled monitoring re-audits — records it, and the Site dashboard now shows referring domains over time next to your score and AI-visibility trends, with the latest competitor comparison and top donors.
Also in the PDF
The white-label PDF export includes the backlink summary, the competitor table and the top referring domains.
Backlink data comes from DataForSEO's index and is fetched with the rest of the audit — no extra waiting. Available on Growth; Free and Starter reports show what the card would contain.
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