One audit replaces five separate tools
Performance, SEO, design, conversion, retention, accessibility, and security analyzed together with a step-by-step AI action plan.
Start with a free check: an estimated score and every issue. Open a full audit with a credit, from $2 per audit, or pick a plan for monthly audits and monitoring.
Free
See where you stand: an estimated score and every issue found.
- 3 free checks / month
- Estimated Growth Score (a range)
- Every issue found, by severity
- One issue explained in full, with the fix
- Exact score, grade and leaderboard place
- Fixes for every issue: a credit or a plan
- AI design review and AI action plan
- Keywords, PDF and sharing
- No site monitoring
Starter
For freelancers and small businesses running periodic checkups.
- 25 audits / month
- All 8 analysis categories
- Site monitoring — 10 sites: re-audits, uptime & SSL alerts
- Site crawl — up to 100 pages, per-page issues
- 3 inner pages analyzed
- 20 organic keywords
- Google Search Console integration
- AI action plan with progress tracking
- PDF report export
- Public sharing & API access
- No Send to Dev
- No CSV export
- No AI Search Visibility (GEO)
- No backlink profile
AI Visibility
NewFor brands that want to be recommended by ChatGPT, Gemini, Perplexity and Google.
- 8 buyer-style prompts × 4 AI engines (ChatGPT, Gemini, Perplexity, Google AI Mode) in every audit
- Your own prompts — up to 8 per site
- Share of voice against 3 competitors
- Who AI recommends instead of you, and the sources it cites
- Weekly tracking for 3 sites, alerts when a mention changes
- All 8 audit categories, 3 inner pages
- Site crawl — up to 50 pages
- PDF export & public sharing
- No Google Search Console
- No API access
- No backlink profile
Growth
For marketers and growing companies optimizing continuously.
- 100 audits / month
- Everything in Starter, plus:
- Site monitoring — 50 sites: re-audits, uptime & SSL alerts, visual change detection
- Site crawl — up to 300 pages, weekly
- Competitor comparison in every report
- 6 inner pages analyzed
- 50 organic keywords + CSV export
- AI Search Visibility (GEO) — see if AI recommends you
- 8 queries across ChatGPT, Gemini, Perplexity & Google AI Mode
- Backlink profile — who links to you, vs your competitors, with history
- Send to Dev & CSV export
Agency
For teams that manage client sites.
100 audits a month. Everything in Growth, for a whole team, with the client-facing pieces an agency needs.
- 5 team seats — colleagues work in one workspace, audits count toward one plan
- Client portals — a branded, read-only dashboard link per client: scores, trends, action plan, AI visibility, last crawl
- Lead-gen widget — a free-audit form for your own site; visitors get a report in your brand, you get the lead
- White-label PDF reports with your logo, color and footer
- Site monitoring for 100 sites with uptime, SSL and visual-change alerts, weekly 300-page crawls
- AI Search Visibility, backlinks, Search Console, API, Send to Dev — everything in Growth
Credits
Not ready for a subscription? One credit opens one full audit of any site. Credits never expire.
A credit audit is a full Starter-level report: fixes for your stack, the AI design review, the AI action plan, an AI search visibility preview, 3 inner pages, 20 keywords, PDF and sharing. Plans cost less per audit and add monitoring.
Need more seats, SSO or bulk audits? Contact us — we set it up on top of Agency.
What you'd pay using separate tools
SEO & keywords
Ahrefs / SEMrush
$99+/mo
Conversion & UX
Hotjar
$32+/mo
Accessibility
WAVE Pro
$40+/mo
Design review
UX designer
$500+/mo
Save 95% with Webmatik
Questions
What counts as one audit?
One URL analysis. A full audit scans your homepage plus inner pages (3 on Starter, AI Visibility and credit audits, 6 on Growth and Agency), runs mobile & desktop performance testing, AI vision analysis, organic search data, 70+ technical signals, and generates a prioritized action plan. A free check covers the homepage without the AI review and the plan.
What's the difference between Starter and Growth?
Both Starter and Growth include site monitoring (10 sites on Starter, 50 on Growth), Google Search Console integration, API access, and PDF export. Growth adds AI Search Visibility (GEO) — 8 LLM queries to see if AI models mention your brand, CSV keyword export, Send to Dev, 50 keywords (vs 20), and 6 inner pages analyzed (vs 3).
What is site monitoring?
On paid plans you can add the sites you care about and Webmatik re-audits them automatically on a weekly or monthly schedule, probes them every five minutes for uptime, reads the SSL certificate daily and compares the homepage screenshot week to week. You get a Sites console showing every tracked site, score-over-time trends, and a change feed that alerts you when a score drops, a meta tag disappears, a broken link appears, the site goes down, the certificate is about to expire or the page suddenly looks different — with an instant email for downtime and critical regressions.
What is included in the free plan?
Three free checks a month. A free check gives an estimated Growth Score (a ten-point range) and lists every issue it finds by name and severity, with one issue explained in full. The exact score and grade, how to fix the rest, the AI design review, the AI action plan, keywords, PDF, sharing and a place on the leaderboard come with a full audit: a credit or any plan.
What are credits?
A way to get full audits without a subscription. One credit opens one full audit of any site, at Starter depth, and credits never expire. The starter pack is 3 credits for $9 (once per account); after that 10 credits cost $25 and 30 cost $60. A credit can also open a free check you already ran: the same report fills in with everything. If you audit every month, a plan costs less per audit and adds monitoring.
What is the AI Visibility plan?
A $29/month plan for one job: being recommended by AI assistants. Every audit runs 8 buyer-style prompts through ChatGPT, Gemini, Perplexity and Google AI Mode, you can write your own prompts per site, we compare you with up to 3 competitors, list the brands AI recommends instead and the sources it cites, and re-check up to 3 tracked sites every week with alerts. It does not include Search Console, API access or backlinks — Growth has all of it.
What is the Agency plan?
Growth for a team, plus the client-facing pieces: 5 seats in one workspace (invite colleagues from your Account page; their audits count toward the same 100 a month), a branded read-only portal link for every client, a lead-gen widget you embed on your own site (visitors get a report in your brand, you get the lead), white-label PDFs and monitoring for 100 sites. $199 a month.
Can I change my plan or audit limit?
Yes. Upgrade, downgrade, or switch between Starter, AI Visibility, Growth and Agency anytime from the pricing page. Changes take effect immediately with prorated billing.
Do you offer refunds?
Refund requests are handled on a case-by-case basis. Contact us if you experience any issues.
What payment methods do you accept?
All major credit cards and many local payment methods via Stripe.