Frequently Asked Questions
Everything you need to know about Webmatik, how audits work, and what you get.
About Webmatik
What is Webmatik?
Webmatik is an AI-powered website audit tool that analyzes your site across 6 categories: Performance, SEO & GEO, UI/UX Design, Conversion, Retention, and Accessibility. It combines 8 data sources and 50+ technical signals to give you a prioritized action plan for growth.
How is Webmatik different from Google PageSpeed or Lighthouse?
PageSpeed and Lighthouse only measure performance. Webmatik goes far beyond that. We also analyze your SEO with real keyword data, evaluate your design with AI vision, check conversion elements, audit accessibility, and generate a prioritized action plan. One Webmatik audit replaces what you'd need 5+ separate tools for.
What types of websites can Webmatik audit?
Any publicly accessible website. Webmatik automatically detects your site type (SaaS, e-commerce, blog, portfolio, agency, corporate, or landing page) and adjusts scoring weights accordingly. A blog gets weighted more on SEO, while a SaaS site gets weighted more on conversion.
How audits work
What counts as one audit?
One audit = one URL. When you enter a URL, Webmatik scans your homepage plus up to 3-6 key inner pages depending on your plan (automatically selected based on your site type). Each audit includes mobile & desktop performance testing, AI vision analysis, organic search data, 50+ technical signals, and a prioritized action plan.
How long does an audit take?
Typically 20-40 seconds. We run multiple analyses in parallel: performance tests on Google PageSpeed, keyword data from DataForSEO, security checks from Mozilla Observatory, AI vision analysis, and a deep HTML scan. Then we compile everything into a single report.
What are the 6 analysis categories?
Performance (Core Web Vitals, load time, mobile & desktop scores), SEO & GEO (meta tags, structured data, keywords, AI search readiness), UI/UX Design (AI-powered visual analysis of layout, hierarchy, and design quality), Conversion (CTAs, social proof, trust signals, forms), Retention (email capture, blog strategy, social presence), and Accessibility (alt text, contrast, ARIA, keyboard navigation).
What is the Growth Score?
Your Growth Score is a 0-10 weighted average across all 6 categories, adjusted for your site type. It maps to five grades: Poor (0-2), Fair (2.1-4.5), Good (4.6-6.5), Great (6.6-8.5), and Excellent (8.6-10). The weights change based on what matters most for your type of business.
What data sources does Webmatik use?
We combine 8 data sources: Google PageSpeed (Lighthouse lab data for mobile & desktop), Chrome UX Report (real-user Core Web Vitals), DataForSEO (keyword rankings, traffic, CPC), DataForSEO LLM Scraper (AI search visibility for GEO), Mozilla Observatory (security headers & HTTPS), AI Vision (screenshot-based design analysis), AI Engine (strategic recommendations), and Sitemap Analysis (content structure), plus a deep HTML scan with 50+ on-page signals.
What is GEO (Generative Engine Optimization)?
GEO analyzes how well your content is optimized for AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews. We check structured data, content clarity, FAQ schemas, and other signals that help AI systems understand and cite your website.
What is multi-page analysis?
Unlike most audit tools that only check your homepage, Webmatik automatically finds and analyzes your key inner pages (like /pricing, /about, /services) for SEO issues, conversion elements, and accessibility problems that homepage-only audits completely miss.
Pricing & plans
What is included in the free plan?
All 6 analysis categories, AI vision review, 10 organic keywords, 3 inner pages, AI-generated action plan, Growth Score, and public sharing. Free is limited to 3 audits/month, and doesn't include GEO, CSV export, or site screenshot. No credit card required.
How much does Starter and Growth cost?
Starter: 10 audits ($19/mo), 25 audits ($39/mo), or 50 audits ($69/mo). Growth: 50 audits ($99/mo), 100 audits ($179/mo), or 200 audits ($299/mo). Growth adds GEO (AI Search Visibility), PDF export, CSV export, 50 keywords, and 6 inner pages.
Can I change my audit limit after subscribing?
Yes. You can upgrade or downgrade your monthly audit limit anytime from your account dashboard. Changes take effect immediately with prorated billing.
Do you offer refunds?
Refund requests are handled on a case-by-case basis. If you experience technical issues that prevent you from using the service, contact us and we'll work with you to find a solution.
What payment methods do you accept?
All major credit cards (Visa, Mastercard, American Express) and many local payment methods via Stripe.
What about the Scale plan?
Scale is coming soon. It will include white-label reports, client workspaces, API access, bulk audits, custom weight profiles, and SSO. Contact us at [email protected] if you're interested.
Account & data
Do I need to install anything on my website?
No. Webmatik works externally. Just paste your URL and we handle everything. No code snippets, no browser extensions, no access to your hosting needed.
Is my data secure?
Yes. We only analyze publicly visible pages. Audit results are stored securely and linked to your account. We don't share your data with third parties.
Can I audit competitor websites?
Yes. You can audit any publicly accessible URL: your own site, competitors, or any website you're evaluating.
Can I share audit results with my team?
Yes. Open any audit and click "Share" to generate a public link. Anyone with the link can view the full report. You can disable sharing at any time by clicking "Stop sharing".
Can I export keyword data?
Yes, on the Growth plan. In the SEO tab, click "Export CSV" to download all tracked keywords with positions, search volumes, CPC, intent, and competition data.
How do I manage my subscription?
Go to your Account page and click "Manage Subscription" to access the Stripe Customer Portal. There you can update payment methods, change plans, or cancel.
Still have questions?