Frequently Asked Questions
Everything you need to know about Webmatik, how audits work, and what you get.
About Webmatik
What is Webmatik?
Webmatik is an AI-powered website audit tool that analyzes your site across 8 categories: Performance, SEO, AI Readiness (GEO), UI/UX Design, Conversion, Retention, Accessibility, and Security. It combines 9 data sources (including Google Search Console on paid plans) and 70+ technical signals to give you a prioritized action plan for growth. Each check is graded as pass, needs improvement, or critical — so you know exactly what's urgent vs. nice-to-have.
How is Webmatik different from Google PageSpeed or Lighthouse?
PageSpeed and Lighthouse only measure performance. Webmatik goes far beyond that: real SEO keyword data, Google Search Console integration, AI-powered design review, conversion analysis, retention signals, accessibility audit, broken internal link detection, and AI search visibility (GEO). Plus you get a prioritized action plan with progress tracking and PDF export on all plans. One Webmatik audit replaces 5+ separate tools.
What types of websites can Webmatik audit?
Any publicly accessible website. Webmatik automatically detects your site type (SaaS, e-commerce, blog, portfolio, agency, corporate, or landing page) and adjusts scoring weights accordingly. A blog gets weighted more on SEO, while a SaaS site gets weighted more on conversion.
How audits work
What counts as one audit?
One audit = one URL. A full audit scans your homepage plus 3-6 key inner pages depending on your plan (selected for your site type) and includes mobile & desktop performance testing, AI vision analysis, organic search data, Google Search Console insights (on plans), 70+ technical signals and a prioritized action plan. A free check runs the same 70+ signals on the homepage, without the AI design review, the inner pages, AI search visibility and the written plan.
How long does an audit take?
About a minute. We run the analyses in parallel: performance tests on Google PageSpeed, keyword data from DataForSEO, security checks, a deep HTML scan and a pass in a real browser. In a full audit the AI design review and the AI search checks finish in the background a minute or two after the report opens.
What are the 8 analysis categories?
Performance (Core Web Vitals, load time, mobile & desktop scores), SEO (meta tags, structured data, keywords), AI Readiness (on-page AI search readiness, a.k.a. GEO — llms.txt, FAQ structure, E-E-A-T), UI/UX Design (AI-powered visual analysis of layout, hierarchy, and design quality), Conversion (CTAs, social proof, trust signals, forms), Retention (email capture, blog strategy, social presence), Accessibility (alt text, contrast, ARIA, keyboard navigation), and Security (HTTPS, security headers, mixed content, cookie flags).
What is the Growth Score?
Your Growth Score is a 0-100 weighted average across all categories, adjusted for your site type. It maps to five grades: Poor (below 50), Fair (50-64), Good (65-74), Great (75-84), and Excellent (85-100) — calibrated so that Good sits around the median of all audited sites. The weights change based on what matters most for your type of business.
What data sources does Webmatik use?
We combine 9 data sources: Google PageSpeed (Lighthouse lab data for mobile & desktop), Chrome UX Report (real-user Core Web Vitals), Google Search Console (real keyword clicks, CTR, and position trends — on paid plans), DataForSEO (keyword rankings, traffic, CPC), ChatGPT, Gemini, Perplexity & Google AI Mode (AI search visibility for GEO), Cloudflare's agent-readiness scan (AI crawler rules, Content Signals, Markdown for agents), AI Vision (visual design analysis), AI Engine (strategic recommendations), and Sitemap Analysis (content structure), plus a deep HTML and header scan with 50+ on-page and security signals.
What is GEO (Generative Engine Optimization)?
GEO is about how well your content is optimized for AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews. With AI-assisted search growing rapidly — already handling a significant share of informational queries — brands that are invisible to LLMs miss out on a fast-growing traffic channel. Webmatik covers GEO in two ways: the AI Readiness category scores the on-page signals you control (llms.txt, FAQ/Q&A structure, E-E-A-T, AI-parsable markup), and AI Search Visibility (on the AI Visibility, Growth and Agency plans; other full reports show a two-prompt preview) runs real queries across major AI models to check whether they actually mention or cite your brand.
What is multi-page analysis?
Unlike most audit tools that only check your homepage, Webmatik automatically finds and analyzes your key inner pages (like /pricing, /about, /services) for SEO issues, conversion elements, and accessibility problems that homepage-only audits completely miss.
Pricing & plans
What is included in the free plan?
Three free checks a month, no credit card. A free check gives an estimated Growth Score (a ten-point range), scores for six of the eight categories and every issue it finds by name and severity, with one issue explained in full. The exact score and grade, the UI/UX and Conversion scores, how to fix the rest, the AI action plan, keywords, PDF, sharing and a place on the leaderboard come with a full audit: one credit (from $3, never expires) or any plan.
Why does a free check show a range instead of an exact score?
Because it does not have one. UI/UX and Conversion are scored by the AI design review, which looks at the rendered page on desktop and mobile and runs only in a full audit. Without it those two categories are guesses from the HTML, and on the sites we compared the free-check total came out up to ten points higher than the full audit. So a free check shows the range the score lies in, and the full audit gives the number and the grade.
Is my site on the leaderboard after a free check?
No. The leaderboard, the Growth Score badge and featured spots use full audits only, because a free check has no exact score. Run a full audit (one credit or any plan) and the site joins the board with its score.
What are credits?
Full audits without a subscription. One credit opens one full audit of any site at Starter depth: fixes for your stack, the AI design review, the AI action plan, an AI search visibility preview, 3 inner pages, 20 keywords, PDF and a share link. The starter pack is 3 credits for $9, once per account; after that 10 credits cost $25 and 30 cost $60.
Do credits expire?
No. Credits stay on your account until you use them. In a team workspace they belong to the workspace, so every member can use them.
How do I use a credit?
Two ways. On the home page, tick "Full report with fixes" before you start and the audit runs in full. Or open a free check you already ran and press "Open the full report": the same report fills in with everything, in about a minute. If you buy credits from a locked report, that report opens as soon as the payment goes through.
What happens to a credit if an audit fails?
It comes back to your balance automatically, and a free check you were opening goes back to how it was.
I have a plan. Do I need credits?
No. Every audit on a plan is a full audit, and a plan opens the free checks you ran before subscribing at no cost. Credits are useful only when a plan runs out of audits for the month: a credit then runs one more full audit. Credits do not apply to the API.
Credits or a plan: which is cheaper?
A plan, if you audit regularly: Starter is 10 full audits for $19 a month ($1.90 each) and adds monitoring, Search Console and the API. Credits cost $2 to $3 per audit and suit a one-off job or anyone who does not want a subscription.
Can I change my audit limit after subscribing?
Yes. You can upgrade or downgrade your monthly audit limit anytime from your account dashboard. Changes take effect immediately with prorated billing.
Do you offer refunds?
Refund requests are handled on a case-by-case basis. If you experience technical issues that prevent you from using the service, contact us and we'll work with you to find a solution. When a credit purchase is refunded, its unspent credits are removed from your balance.
What payment methods do you accept?
All major credit cards (Visa, Mastercard, American Express) and many local payment methods via Stripe.
Is there anything beyond Agency?
Agency already covers what agencies asked for: team seats, client portals, white-label reports, the lead-gen widget and API access. If you need more seats, SSO or bulk audits across hundreds of sites, contact us and we set it up on top of Agency.
Can I pause or cancel my subscription?
Yes. You can cancel anytime from your Account page via the Stripe Customer Portal. There's no lock-in period or cancellation fee. Your access continues until the end of the current billing period.
Common concerns
I already use Ahrefs / SEMrush / Lighthouse. Why do I need Webmatik?
Those tools are great at what they do — but each covers only one area. Ahrefs does SEO, Lighthouse does performance, Hotjar does UX. Webmatik combines all of them into a single audit with an AI-prioritized action plan. Instead of checking 5 dashboards and deciding what matters most, you get one Growth Score and a ranked list of fixes.
How accurate is the AI analysis?
Our AI vision analysis uses the latest GPT model to evaluate design, layout, and UX patterns against best-in-class websites. It's calibrated to be strict — it compares against industry leaders like Stripe, Linear, and Apple. The SEO and performance data comes directly from Google, DataForSEO, and Mozilla, so it's as accurate as the underlying APIs.
What if my site is brand new or has very little traffic?
Webmatik works great for new sites. SEO keyword data may be limited (because your site isn't ranking yet), but you still get full performance, UI/UX, conversion, retention, accessibility analysis, and an action plan. It's actually the ideal time to audit — fix issues before they compound.
Can Webmatik audit sites behind a login?
No. Webmatik only analyzes publicly accessible pages. It works the same way a search engine crawler does — if a page requires authentication, we can't reach it.
Account & data
Do I need to install anything on my website?
No. Webmatik works externally. Just paste your URL and we handle everything. No code snippets, no browser extensions, no access to your hosting needed.
Is my data secure?
Yes. We only analyze publicly visible pages. Audit results are stored securely and linked to your account. We don't share your data with third parties.
Can I audit competitor websites?
Yes. You can audit any publicly accessible URL: your own site, competitors, or any website you're evaluating.
Can I share audit results with my team?
Yes. Open any full report and click "Share" to generate a public link. Anyone with the link can view the report, and you can turn sharing off at any time with "Stop Sharing". Free checks cannot be shared until they are opened. On Growth and Agency you can also use "Send to Dev" to email the PDF straight to your developer, and Growth and Agency include team seats.
Can I export the audit as a PDF?
Yes, on every full report: with a plan or a credit. Click "PDF" in the report toolbar to download all scores, checks and recommendations. Free checks do not include the PDF. On Growth and Agency you can also use "Send to Dev" to email the report directly to a developer or colleague.
Can I track which issues I've fixed?
Yes, in full reports. Each issue in the Action Plan and category sections has a checkbox; your progress is saved to your account and shows in the sidebar and on the site dashboard.
Can Webmatik monitor my sites automatically?
Yes, on every plan. Add the sites you care about (10 on Starter, 3 on AI Visibility, 50 on Growth, 100 on Agency) and Webmatik re-audits them on a weekly or monthly schedule. The Sites console shows every tracked site with score-over-time trends and a change feed that flags regressions (a dropped score, a removed meta tag, a new broken link) and confirmed fixes — so you catch problems without re-running audits manually.
Do you have educational guides for fixing issues?
Yes. Our Learn section has 35 practical guides covering SEO, GEO, performance, conversion, UI/UX, retention, accessibility, and security. Each guide is linked from relevant audit recommendations so you can learn how to fix specific issues.
Can I export keyword data?
Yes, on the Growth plan. In the SEO tab, click "Export CSV" to download all tracked keywords with positions, search volumes, CPC, intent, and competition data.
How do I manage my subscription?
Open Account → Plan & billing and click "Manage billing" to reach the Stripe Customer Portal: update the payment method, change plans or cancel. Your credits, with their history, are on the same page.
Still have questions?