What is Growth Score?
A Growth Score is Webmatik's single 0–100 metric summarizing a website's health across eight weighted categories: conversion, retention, performance, UI/UX, SEO, GEO, accessibility, and security. The Growth Score is weighted by site type so the rating reflects what matters for that kind of business.
Why Growth Score matters
A single number makes progress visible and comparable: it lets a founder see whether last month's fixes moved the site, lets an agency show a client what changed, and lets the leaderboard rank sites that are nothing alike. The Growth Score is a weighted average of eight category scores, each built from individual checks that pass, warn or fail, and each check carries a weight that reflects how much it matters for that site type.
The weights are the point. A store's conversion and security checks count for more than a portfolio's; a blog is judged on content and retention; a SaaS on conversion and AI visibility. The same site can earn a different score under a different type, which is why the audit detects the type first. Grades map the score to plain language: Poor, Fair, Good, Great and Excellent.
Example
How a score is assembled (illustrative weights for a SaaS site):
Conversion 100 × 0.20 = 20.0
Performance 68 × 0.15 = 10.2
SEO 87 × 0.15 = 13.1
GEO 90 × 0.10 = 9.0
…
Growth Score = Σ category × weight = 83 → GreatWeights differ by site type; the report shows the ones applied.
Common mistakes
- •Comparing scores across audits run under different site types.
- •Chasing the number by fixing many low-weight checks while a high-weight failure stands.
- •Reading a monitoring sweep (no vision, no AI queries) as a full audit.
How Webmatik checks it
Every Webmatik report shows the Growth Score, the grade, the eight category scores with their checks, and the ranked action plan; tracked sites keep a history so you can see the score move audit by audit.
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A free check covers performance, SEO, AI readiness, conversion, UX, accessibility and security: an estimated Growth Score and every issue it finds.
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