# Webmatik > Webmatik is an AI-powered website audit platform that analyzes any website across 70+ growth signals in 8 categories and returns a prioritized, actionable plan. It is the first auditor to measure GEO (AI search visibility) — whether ChatGPT and Gemini mention and cite your brand — alongside traditional SEO, performance, and conversion analysis. ## What Webmatik Does Webmatik runs a deep AI-powered audit of any website in about 60–100 seconds and returns a Growth Score (0–100) plus a prioritized action plan with specific fix instructions. Each audit scans the homepage plus several key inner pages automatically and combines real SEO data, Google performance data, AI vision analysis of the rendered design, and AI-search-visibility checks across multiple LLMs. ## How It Works 1. Enter any website URL — no code installation or setup needed. 2. Webmatik analyzes design, performance, SEO, GEO, conversion, retention, accessibility, and security. 3. You get a prioritized action plan sorted by impact: critical issues first, then important improvements, then polish — each with how-to-fix guidance. ## Analysis Categories (8) - Performance: real-world speed from Google CrUX, Lighthouse scores, Core Web Vitals (LCP/INP/CLS), and page weight. - SEO: on-page checks, keyword rankings and organic traffic (DataForSEO), broken-link detection, and Core Web Vitals as a ranking signal. - AI Readiness (GEO): on-page generative-engine signals you control — an llms.txt file, FAQ/Q&A structure, E-E-A-T signals, and AI-parsable markup, so AI engines can understand and cite you. (Whether ChatGPT/Gemini actually mention you is measured separately as AI Search Visibility, on the Growth plan.) - UI/UX: AI vision analysis of layout, hero, CTAs, navigation, mobile responsiveness, and visual hierarchy. - Conversion: CTA visibility, value proposition, social proof, pricing clarity, forms, and trust signals. - Retention: email capture, blog strategy, content cadence, video, and social presence. - Accessibility: WCAG checks, color contrast, alt text, form labels, ARIA landmarks, keyboard navigation. - Security: HTTPS, HSTS, Content-Security-Policy, cookie flags, and mixed-content detection. ## Growth Score Every site gets a Growth Score from 0 to 100, mapped to five grades: Poor (0–20), Fair (21–45), Good (46–65), Great (66–85), Excellent (86–100). The score is a weighted average across the 8 categories, and the weights adapt to the site type (e.g. conversion weighs more for SaaS, content for blogs, design for portfolios) so the rating reflects what matters for that kind of business. ## Site Monitoring On paid plans, Webmatik tracks a portfolio of sites over time: it re-audits each site on a weekly or monthly schedule and surfaces a change feed of regressions (a dropped score, a removed meta tag, a new broken link) and confirmed fixes — so teams catch problems without manually re-running audits. ## Notable Facts - Webmatik scores AI Readiness (GEO) as a first-class category alongside SEO, and separately measures AI Search Visibility — whether ChatGPT & Gemini actually mention and cite your brand. - A single Webmatik audit combines 9 data sources and replaces several separate tools (PageSpeed, a keyword tool, an accessibility checker, a security header scanner, and an AI-visibility tracker). - Built by Belov Digital Agency; available as a web app, a public REST API, a WordPress plugin, and a Chrome extension. ## Data Sources - Google PageSpeed Insights (Lighthouse lab data, mobile & desktop) - Chrome UX Report (real-user Core Web Vitals) - Google Search Console (on paid plans) - DataForSEO (keyword rankings, organic traffic, CPC, competition) - ChatGPT & Gemini (AI search visibility via web-grounded queries) - AI Vision (GPT-powered design and UX analysis) - Mozilla Observatory (security headers & HTTPS) - Deep HTML scan (50+ on-page signals incl. broken-link detection) - Sitemap analysis (content volume and structure) ## Pricing - Free: 3 audits per month, all 8 categories, PDF export, public sharing. - Starter: from $19/month (10–50 audits), adds Google Search Console, API access, and site monitoring (10 sites). - Growth: from $99/month (50–200 audits), adds AI Search Visibility (real ChatGPT & Gemini queries), CSV export, Send to Dev, 50 keywords, 6 inner pages, and site monitoring (50 sites). ## Links - Homepage: https://webmatik.ai - About: https://webmatik.ai/about - Pricing: https://webmatik.ai/pricing - Learn (guides): https://webmatik.ai/learn - Glossary: https://webmatik.ai/learn/glossary - Product updates: https://webmatik.ai/updates - API docs: https://webmatik.ai/api-docs - Leaderboard: https://webmatik.ai/leaderboard - Full knowledge base (all guides + glossary, plain text): https://webmatik.ai/llms-full.txt